Don't Move FirewoodProtect the Nation's Forests |
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Media Kit You say you’d like to increase your story’s potential for media coverage, while providing a little something extra for readers? You’ve come to the right place. Words are great conveyors of knowledge. But sometimes it takes too many words to describe something in great detail. Pictures, graphics, audio and video can often provide information more efficiently than words. The saying, “A picture is worth a 1,000 words,” is as true to forest health issues as it is to anything else. Pictures, graphs, charts, video, audio and Web links can enhance a story’s coverage while improving the public’s understanding of an issue. If you want to increase the potential media coverage of a story, consider using one of these add-ons. Be careful, though. Reporters today often don’t like to receive email attachments, and many refuse to open email attachments altogether. Even more daunting, many virus and spam-weary media outlets automatically scan for and block larger incoming emails with unknown attachments. Many otherwise good stories go untold simply because the emails describing them have files attached. Often the best way to get your news release looked at is to send it in the text of the email. Don’t provide an attachment unless the reporter specifically asks you to do so. Instead, point the reporter to additional on-line sources or information using 1-3 Web links. Again, only provide file attachments when asked by the reporter to do so, or when you can physically hand the extra information to them in person. Otherwise, you might actually reduce your chances of getting a story covered. Use a link on a news release or media advisory instead of an attachment to point readers to where more information can be found. Here’s a collection of such information: Media Recommendations MSWord PDF Firewood messages—Key Points about moving firewood MSWord PDF Graphics
Fact Sheets |
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